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The Importance of Home Staging

Staging sells homes. While some may debate it’s importance, the National Association of Realtors (NAR) reports that professional staging can increase a home’s selling price by 5 to 9 percent. Those are major dollars, and in our experience, the statistics ring true.

Home staging is not the same as decorating. It’s not about personal taste. Staging neutralizes the personal aspects of a home while maximizing space and function. Rooms appear larger and more dramatic when clutter is removed.

Staged homes appeal to a wider array of buyers, have a higher perceived value, and often experience shorter selling time. Selling fast and for top dollar is a marketing phrase used to the point of cliché in our industry, yet few Realtors embrace the benefits of home staging and fewer still are willing to pay for it.

Professional staging, complimented by professional photography, has proven so effective in my practise that I cover the cost of both services for almost every new listing. Here’s why the combination works so well:

  • Over 90% of buyers look at homes they’ve found on the Internet. Staging and professional photography make a strong first impression online
  • When viewing your home in person, buyers form an opinion in as little as 7-10 seconds of their arrival
  • Tests conducted by the Real Estate Staging Association have shown it takes twice as long (on average) to sell an unstaged home versus a staged one

It is estimated that only 10% of home buyers can visualize the potential of a home. Professional staging helps your home appeal to the 90% who can’t otherwise see past clutter, imperfections and personal effects.

Ready to Take the Next Step?